Our Insights
September 2020
Why Aren’t Boomers Targeted?
Author: Annette Malave, SVP/Insights, RAB Have you ever heard of Sutton’s Law? It’s based on the principle that when diagnosing something, you should first consider the most obvious. It is based on bank robber “Slick” Willie Sutton’s response to a reporter’s question: “Why do you rob banks?” His response? “Because that’s where the money is!” This same response could be applied to the question; “Why boomers?” According to Deloitte, boomers will be the wealthiest generation in America through 2030. As of 2019, boomers were among the most affluent households, yet this group is not highly targeted. In fact, only 10% of marketing...
The Spirit of Radio
Author: Tammy Greenberg, SVP/Business Development, RAB Radio has long been known as a deeply personal, trusted and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country. It is the spirit of radio. Radio Unites During a time of great crisis, radio broadcasters provide the most reliable, relevant, and trusted local news and have helped local communities overcome challenges while becoming the critical link for how people can lend a hand. During the shutdown caused by the coronavirus, there were thousands of small businesses in markets across the...
The Power of Integrating Radio and Digital Advertising
Contributor: Todd Kalman, Senior Vice President of Sales, Marketron There really is no better medium than radio for connecting advertisers to the target consumers they seek. Across the U.S., you’ll find radio stations that have been fixtures in their communities for many, many decades, with a long and proven track record of highly successful results for their advertisers. The COVID-19 pandemic has only strengthened listeners’ connections to their favorite stations. In fact, studies show that people are tuning in more in their cars and homes and streaming more via their devices. In uncertain times like these, radio is a lifeline to information and...
Radio’s Amazing Numbers
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August 2020
Celebrate Radio
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July 2020
Radio Has a Great Story
Author: Annette Malave, SVP/Insights, RAB As states across the country locked down, it created massive shifts in behaviors and routines. We’ve all read about studies that have analyzed the shifts and the overall mood by people across the country. One thing was evident among all these studies – people are missing what they did every day. States are slowly reopening across the country. Does that mean that everything will go back to normal? Probably not, but that doesn’t mean that what people want and missed has changed. People are looking forward to going to restaurants, shopping, seeing family and more. Believe it or...